Blog

When technology companies explain how likely your website is to show up on Google’s search results, it sounds very complicated.  “Search Engine Optimization,” they’ll say, “is based on an algorithm with over 200 factors, and they’re...

If you have a lot of questions from potential customers coming to your smartphone via text or email, it can be difficult to provide thorough responses to each of them – especially if you get them in the middle of a paint job.  But if you...

Professional painters know that a fresh coat of paint can provide a range of benefits, from home protection to homeowner happiness.  It can also improve a home’s resale value, of course.  But did you know that certain colors have been...

When you’re running a business, you’re so familiar with information about the industry that it’s easy to get lost in it.  As a painter, you have probably done enough jobs to have a pretty good estimate of how much you’re going to charge...

You may have heard commercials that promise that they can incorporate your business with only 15 minutes of work.  But they don’t promise it’s free!  In reality, incorporation can cost several hundred dollars after legal and government...

It’s true that for many customers, price is the primary factor in selecting a painter.  But just how important is price? If a customer receives quotes from three painters, and they’re all within 10% of each other, will they select the...

Did you know that more searches happen from a mobile device than a desktop or laptop computer?  More than half of people in the US search for a local business online at least once a month. Around 60% of those searches are happening on...

If you’re trying to expand your painting company, finding qualified painters is probably one of your hardest tasks.  That’s because it takes much more than just painting experience for painters to help your company increase sales and...