Why Painting Contractors Should Connect with Real Estate Agents

One of the disadvantages of the painting business is that, once you’ve impressed a person with a great paint job, they’re unlikely to need your services again for years.  While they can provide your name to other people (and word-of-mouth is a powerful referral tool...

Five Reasons Bad Websites Don’t Produce Good Leads

A great business website is one of the most cost-effective ways to market your painting business – and one of the only ones that doesn’t cost extra for every customer you reach. But not all websites produce results for painting contractors. Here’s why many of...

How to Earn Referrals for Your Painting Business

Have you ever met a painter that can’t keep up with all of the business they have?  If you’re trying to grow your own business, it can be frustrating – what did they do to get so much business? First, they’re probably doing great work, and they’re getting it done on...

Great Website Search Results Aren’t Complicated

When technology companies explain how likely your website is to show up on Google’s search results, it sounds very complicated.  “Search Engine Optimization,” they’ll say, “is based on an algorithm with over 200 factors, and they’re constantly changing.”  None of this...

4 Things Your Response to a Potential House Painting Customer Needs

If you have a lot of questions from potential customers coming to your smartphone via text or email, it can be difficult to provide thorough responses to each of them – especially if you get them in the middle of a paint job.  But if you really want to seal the deal...

A Fresh (Blue) Coat of Paint Can Increase a Home’s Value

Professional painters know that a fresh coat of paint can provide a range of benefits, from home protection to homeowner happiness.  It can also improve a home’s resale value, of course.  But did you know that certain colors have been proven to bring in more money?...