Establishing a strong online presence is crucial for attracting the right type of customers and growing your painting contractor business. While there isn’t a one-size-fits-all solution to being discovered by potential customers searching for painting services, several key steps exist. One essential action is to claim and optimize your Google Business Profile.
Google Business serves as your digital storefront, prominently displayed on desktops, laptops, smartphones, and Google Maps. Don’t miss out on this valuable opportunity to showcase your painting business to a wider audience.
Taking control of your Google Business Profile is completely free and can significantly impact your search rankings. Businesses that have fully optimized their Google Business Profiles tend to outperform competitors who have neglected this essential step.
Here’s how you can maximize your profile for better visibility:
Claim Your Business
If you haven’t already, claim your business by visiting Google Business. It’s a simple process that allows you to manage and update your business information easily.
Complete Your Profile
Fill out as many fields as possible on your profile, including your address, hours, phone number, and website. Ensure that this information matches your listings on other digital platforms like Facebook and Yelp.
Choose the Right Category
Select the category that best describes your business. The Categories are constantly changing, but at the time of this article, “Painter” is the best category for most of the businesses we work with. Google also allows you to add additional categories for additional services such as “Pressure Washing Service.”
Add Photos
Showcase the quality of your work by uploading high-resolution photos that build trust and project a professional image. Continuously adding photos shows that your business is active & engaging, which can improve your search rankings.
Encourage Customer Reviews
Encourage your happy customers to leave reviews on your Google Business Profile. Positive reviews can improve your credibility and attract more customers. Respond to reviews, both positive and negative, to show that you value feedback and are committed to customer satisfaction.
Utilize Posts
Google Posts allow you to share updates, promotions, and events directly on your profile. Use this feature to highlight special offers, community involvement, or other relevant news to engage with your audience.
Having a strong Google My Business profile can boost your website’s visibility in search rankings and help customers find you when searching for painting contractors in your area. If you haven’t claimed your profile or aren’t maximizing its potential, now is the perfect time to get started.
To learn more about how ProPainter Websites can help bring in consistent leads with a great-searching website, schedule a personalized demo tailored to your city.