Local marketing has always been a cornerstone of small business. But it’s turned into a buzz phrase. The odds are pretty good that no Google employee has ever worked in your town, yet here they are trying to sell you local marketing services. In fact, if you type...
Your customers all may call and ask for you to paint their house. But each of them has a different goal. Click here to see three different types of customers and how to meet their specific needs.
The economy is in much better shape than it was in April – but it’s still rockier than it was before the pandemic. Many people are earning less than they were in 2019 (especially those in retail) and some employees don’t have a job to return to, because their...
For many painting contractors (especially those in the northern parts of the United States and in Canada) winter can be a tough time to fill your calendar with painting jobs. Some paints stop drying properly at temperatures as high as 50 degrees, and very few paints...
The internet has changed a lot in the last 20 years. Back then, businesses tried to get an easy-to-remember web address so their customers would remember it. The Yellow Pages bought Business.com for $345 million in 2007 – and then went bankrupt two years later....
It’s always been nice to sit out on the porch on a summer day with friends and enjoy food from the grill. But this summer is different – in some communities, grilling out is the only way to invite friends over and actually get them to show up. Coronavirus has made...
