May 26, 2023 | Blog
Have you recently heard a news report about a large company suffering a cyber attack and thought to yourself, “I’m glad that our painting business is too small to worry about those types of attacks”? Unfortunately, the truth is that you do need to worry about cyber...
Mar 31, 2023 | Blog
I had the great opportunity to facilitate Brain Meld sessions on Search Engine Optimization (SEO) at the PCA Expo in February. One of the key topics that kept coming up during the discussion with painting contractors was local links. As I emphasized the importance of...
Jan 23, 2023 | Blog
A great way to define SEO for painting contractors is – all of the actions taken to get your website to show up at the top of Google search results when somebody searches for the services you provide in your service area. Building on that definition – some things will...
Dec 22, 2022 | Blog
We have spoken to quite a few painting contractors who have told us that they don’t like to bother their customers by asking for reviews. Is that feeling justified? Do homeowners dislike being asked for reviews? Thankfully the good people at Moz recently conducted a...
Nov 22, 2022 | Blog
We have not been shy about emphasizing the value of customer reviews. The recently released Impact of Local Business Reviews on Consumer Behavior report by Moz features a survey they had conducted with 1,300 people in September 2022 that sheds even more light on the...
Oct 25, 2022 | Blog
Are you taking enough photos of your work? We talk to a surprising number of painting contractors who don’t have photos of their most recent jobs. This is a missed opportunity! Here’s why photos can be your best selling tool. 1. Homeowners make emotional decisions...
