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business and marketing advice for painting
contractors
Leads That Last a Lifetime
What’s the value of a new customer? It depends on the customer – but it also depends on the painting contractor. Click here for ideas on how to turn a single customer into many jobs over the course of a few weeks.
Three Things Painting Contractors Can Be Doing Right Now
These are not normal times for much of anything. Virtually every business in the United States has been affected by the global pandemic. A handful of them are busier than they can possibly handle – businesses like hospitals, internet...
The Biggest Marketing Mistake – Choosing Beauty Over Effectiveness
If you asked people what factor impacts a home’s price the most, many would tell you the size. They’d be wrong. The size of a house is an important factor, but not the most important. It’s all about location. Consider this example:...
Painting Contractors: Don’t Lose Sight of These 3 Key Things During the Busy Season
The first day of spring is about three weeks away. For many painting contractors, this is when the work begins to pick up again, as the weather starts to cooperate more. The phone starts ringing more often. Empty calendars begin to...
Achieving Maximum Customer Loyalty
Everyone knows that loyal customers recommend companies to friends and co-workers. But what is a loyal customer? Type “customer loyalty” into Google, and you’ll get ads for companies trying to sell you loyalty programs. Below the ads is...
Don’t Let Someone Steal Your Painting Business’s Online Identity
If you’ve ever searched on Google for a business, you’ve probably seen their business information show up to the right of the search results. As an example, searching for ProPainter Websites returns the box below. This is the information...
Great Customer Service Can Double Your Profit
Have you ever noticed that companies love to claim that their customer service is great? One reason they try to do this is that they think they can get away with it. Even Wells Fargo, who has been fined over $17 billion since 2000 for...
How Painting Contractors Can Make Online Review Responses Profitable
Responding to online reviews isn’t just customer communication; it’s high-visibility marketing. An easy way for people to learn how your painting business treats its customers is by reading your responses to customer reviews. Click here...
Most Popular Blog Articles for Painting Contractors in 2019
Since 2019 is coming to a close, we thought it would be a great time to take a look at some of our most-visited blog articles of 2019. The most popular topics this year centered around how painting contractors handle marketing and ensure...