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business and marketing advice for painting
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3 Biggest SEO Mistakes For Painting Contractors
As a painting contractor, you want your website to do two major jobs for you – get you found online and get potential customers to give you a call or fill out a form. Your website should be one of your major sources of lead generation. In...
Five Ways Customers Find Painting Contractors
“The best way to earn a customer’s business is to think like one.” That’s a lot harder than it sounds. For instance, you know how to tell if a paint job is a good one – but do you know what customers look for? They might not even be...
Marketing a New Service
Some painting contractors have enough business in their area to stick exclusively to painting. Others find that additional services help to fill up their calendar, especially during the winter months. Click here to learn how to maximize...
Building Customer Trust from Six Feet (or Six Miles) Away
It’s important for any business to build trust with potential customers, but it’s especially important for service-focused industries like residential painting contractors. If you can build trust in those first discussions with potential...
Three Ways Technology Can Make Life Easier for Painting Contractors
Technology is supposed to make life easier. That was the promise, right? Technology was supposed make it easier to contact people, make it faster to get things done and make our products perform better than ever. Instead, it seems like...
Building a Strong Business Identity
Customer loyalty can be difficult to achieve for painting contractors. To prevent a race to the bottom on prices, work hard to stand out from your competitors in a way that matters to your customers. Click here to learn how.
How Local Marketing Has Changed and What You Need Now
Local marketing has always been a cornerstone of small business. But it’s turned into a buzz phrase. The odds are pretty good that no Google employee has ever worked in your town, yet here they are trying to sell you local marketing...
Serving Three Types of Painting Customers
Your customers all may call and ask for you to paint their house. But each of them has a different goal. Click here to see three different types of customers and how to meet their specific needs.
Does Offering Financing Increase Close Rates?
The economy is in much better shape than it was in April – but it’s still rockier than it was before the pandemic. Many people are earning less than they were in 2019 (especially those in retail) and some employees don’t have a job to...