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business and marketing advice for painting
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Marketing Your Painting Business to All Generations
As much as people complain about how different each generation is, they all go through the same phases. As generations grow older, they find themselves interested in the same things as their parents were – for millennials, this means...
Boost Your Search Results without Paying a Penny
It takes a lot of hard work for a painting contractor website to reach the first page of Google. There are many things that Google wants to see on your site, including relevant content about painting services, updates with new content,...
Trying to Hire or Retain Great Painters? All It Takes Is a Ladder.
If you’re trying to hire almost any type of employee right now, it’s a tough market. The unemployment rate is the lowest it’s been since 2000, and the weekly jobless claims are the lowest they’ve been since 1969. It’s even harder to...
How To Close Painting Deals
You can be the best painter in the world, but if you can’t close deals, you’ll never be able to boost your profitability. Click here for tips on how to get homeowners to choose your business instead of your competitors.
Upcycle Your Painting Company’s Customers
Have you ever heard of upcycling? Upcycling is a combination of recycling and upgrading – taking old items and turning them into something even more valuable or interesting than the original item. Here’s one example: a teacher who uses...
Three Things That Matter When Selecting Paint
Many painters require their customers to acquire the paint they’ll be using, because they don’t want to be responsible for a color or finish that doesn’t quite match expectations. Others are happy to pick up the paint a customer selects...
How Painting Contractors Can Land the Best Customers
Painting customers that are on the hunt for the cheapest price often don’t have a lot of questions. How much will it cost? When can you be here? Customers that are willing to pay more are looking for more out of their painting...
Getting Painting Customer Communication Just Right
Whether you’re building a flyer, emailing someone who has requested a quote, or introducing yourself in person, customers are listening to you and trying to feel comfortable with you as their painting contractor. Click here for five...
Earning Confidence from Potential Painting Customers
When a customer calls you for a major painting job, one of the most important things they’re looking for is confidence. They can’t afford to spend thousands of dollars on a job they’ll have to repeat any more than you can – but if this...