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Establishing a strong online presence is crucial for attracting the right type of customers and growing your painting contractor business. While there isn't a one-size-fits-all solution to being discovered by potential customers searching...

For painting contractors who don’t have a physical location your website is your storefront. It is most likely the biggest interaction a potential customer will have with your business before they decide to call you or not call you. Even...

If your painting business is not currently using Instagram, why not give it a try? Over the past two years, Instagram has continued to make multiple updates to make it easier for users to discover local businesses online.  If you are...

The short answer is yes, but there’s more to it than just posting a quick response. Responding to customer reviews is an important part of running any business, but it can be especially important for painting businesses. Reviews can help...

Winter's frosty grip can be a formidable adversary for painters residing in colder climates. The plummeting temperatures force outdoor projects to a standstill, leaving painters with a shrinking pool of available jobs and intensifying...

We have heard several painting contractors tell us, “We don’t need a website, we are on Facebook.” If you have enough business from your current customers, you don't need to build any more business relationships, and all of your customers...

Have you recently heard a news report about a large company suffering a cyber attack and thought to yourself, “I’m glad that our painting business is too small to worry about those types of attacks”? Unfortunately, the truth is that you...

I had the great opportunity to facilitate Brain Meld sessions on Search Engine Optimization (SEO) at the PCA Expo in February. One of the key topics that kept coming up during the discussion with painting contractors was local links. As I...

A great way to define SEO for painting contractors is – all of the actions taken to get your website to show up at the top of Google search results when somebody searches for the services you provide in your service area. Building on that...